Instead of providing arguments in favor of a political candidate, ads may build political support by associating pictures of the candidate with emotion-evoking music and images. This strategy best illustrates what?

Instead of providing arguments in favor of a political candidate, ads may build political support by associating pictures of the candidate with emotion-evoking music and images. This strategy best illustrates PERIPHERAL ROUTE PERSUASION.

Peripheral route persuasion is when a listener uses cues instead of the facts, message, or arguments of a message to to decide whether or not they agree.

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Tundexi Tundexi · Answer 2 · 2021-11-23T12:12:11+01:00

The strategy illustrated in the question is known as Peripheral route persuasion.

Peripheral route persuasion is tactics of persuasion employed when a message is fabricated with clues and intends to persuade the reader or listener to make decision based on the clues rather than on actual message, facts been presented.

Peripheral route persuasion is used when the listener uses various cues on a message instead of the facts, message, arguments to make decisions.

Therefore, in conclusion, the strategy illustrated in the question is known as Peripheral route persuasion.

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