The "name game" in the context of the federal bureaucracy describes the factor that voters will be more likely to vote for a name that they are familiar with rather than vote for the candidate due to ability, ideals, and/or qualifications.
**Note: The “name game” also can describe the naming process of important, and often top secret, missions and operations.
Top government leaders and/or agents are tasked with APPROPRIATELY naming the operations and missions undertook without being “frivolous”, “boastful”, or “offensive”. For an example: Operation Desert Storm; Operation Desert Shield.
