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The innovation in the automobile industry had the biggest impact to business and service industries in the 1990s. It signaled the beginning of a new era. This innovation had a huge impact on the business as transportation of raw materials and finished products could be moved very fast and at longer distances very easily.

The biggest and most important innovation that took place around the 1990´s and which changed the face not just of business, but the entire world and all its aspects, was the invention of the Internet.

Although the research of the possibility of a superhighway of communication for computers began long before the 1990´s, maybe as early as the 1930´s, some researchers think that the concept came even before then, it did not materialize completely until the 1990´s. However, the origins of the Internet come in the 1960´s, when American scientists, the most prominent being J.C.R Licklider, began to talk about "Intergalactic Networks" and around this time created the method for trasmitting data in packages, which became the vertebral column of Internet.

The first recognizable model of Internet started in the late 1960´s, with the ARPANET project, a military project of the U.S that sought to connect and transmit data from one computer to another through a communication´s highway. After it was launched, the idea was further developed, but the World Wide Web, as Internet is known today, came in the 1990´s thanks to its invention by scientist Tim Berners-Lee.