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Ranier Outdoor Clothing managers engage in an annual organizational assessment, trying to predict industry changes as well as possible opportunities and threats. They look at issues such as who their competitors are, current entry barriers, and what substitutes exist for their products. This assessment is called

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Answer: Environmental scanning

Explanation: In simple words, environmental scanning refers to the study of events that affects the operations of the business and relate them with the internal and external environment in which the firm operates.

In the given case, the managers of the company are trying to predict the changes in the industry by looking at the trends of their competitors.

Hence from the above we can conclude that this assessment is environmental scanning.

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