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Consumers confront a barrage of marketing messages each day. Banner ads on websites, billboards, and print media are some of the agents through which these messages are communicated to the consumers. However, most consumers "see" only a few of these messages and screen out the rest. This process of filtering out stimuli is known as _____.

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Numenius

Answer: Selective exposure

Explanation:

The selective exposure is one of the type of theory that helps in understanding the psychology by using communication research process and also avoiding all the contradictory data or information.

It is the process of avoiding all the inconsistent message based on one's beliefs and thought.

According to the given question, the above given filtering process is known as the selective exposure. Therefore, Selective exposure is the correct answer.

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