Jeff opened a sporting apparel store and signed a lease on the property. He also signed an agreement with the manufacturer on the amount of merchandise he will sell and the promotions he will conduct. Based on this description, which aspect of the marketing mix does he still need to work on?A) Place
B) Product
C) Price
D) Promotion
E) Planning

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Answer:

Jeff opened a sporting apparel store and signed a lease on the property. He also signed an agreement with the manufacturer on the amount of merchandise he will sell and the promotions he will conduct. Based on this description, which aspect of the marketing mix does he still need to work on?

He needs to work on the promotion

Explanation:

After opening a new sporting apparel store and reaching agreement with the manufacturer, it is expedient of Jeff to work on the advertisement or promotion in order to boost his sales so that profit would be maximized and also ensure such agreement is fulfilled in terms of monetary agreement.