Answer: Psychographic Segments
Explanation:
Psychographics is the qualitative method of studying consumers or people based on their psychological characteristics and traits. When values, aspirations, goals, desires, interests, and lifestyle choices of people are utilized to in other to know exactly what to bring into the market, then you are using Psychographics in marketing focus which is usually focused on understanding the consumer's emotions and values, to market whatever it is more accurately.
From the question, those who visit Syfy and those that regularly visit BHG are from different psychographic segments because they have different interests and/or values. And the owners of these sites upload contents that will make them to continue to visit the site and enrich the site owners. (Market)
