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Some retailers advertise items at very low prices or even below cost just to get customers into the store. the rationale for implementing this ________ strategy is the belief that once a customer is in the store she will buy the advertised item as well as other items at regular prices.

Respuesta :

jaquelinefvr

Answer:

loss-leader pricing.

Explanation:

The loss-leader pricing can be defined as an aggressive pricing strategy, which occurs when a store sells a product at a price below the market in order to attract customers to the establishment and consequently stimulate the sale of other more profitable products or services .

In this strategy, it is believed that the losses of a product priced below the market will be compensated by sales of more profitable products.

nkeirukaokoro29

Answer: loss-leader pricing

Explanation: Loss-leader pricing strategy is a pricing technique where a commodity is marketed at a rate below its market price to facilitate sales of other products or services that have more profits.

In this case, retailers use this strategy to stimulate customers into coming into their stores as they believe that once a consumer is in the store, he or she will purchase the product that was advertised and in turn buy other products at normal prices. This strategy is mostly utilized in goods and services that consumers buy often.

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