PLEASE HELP. QUESTIONS AT THE BOTTOM, TOP PART IS SOME LORE PER SAY.

Application Exercise:

“What is your favorite brand of sandwich cookie? If you're like most Americans, chances are it's Oreo. In fact, Oreos are so popular that many people think
Oreo was the original sandwich cookie. But they're wrong. Sunshine first marketed its Hydrox sandwich cookie in 1908. Hydrox thrived until 1912, when
Nabisco (now part of Kraft) launched Oreo. With Nabisco's superior distribution and advertising, Hydrox was soon outmatched. By 1998, Hydrox sales
totaled $16 million, while Oreo's revenues were at $374 million. Hydrox has been purchased by Keebler (subsequently purchased by Kellogg), whose
elves are trying to give the cookie a major facelift.”

You are part of the Keebler team deciding what to do with the Hydrox brand.
Purpose: To show students how important branding can be to product success. Students try to relaunch the Hydrox cookie brand (the original chocolate tigating branding issues, including brand name and brand mark, determining the role of packaging, and assessing the feasibility
of brand extensions
Instructions
Document your activities and exercise in this application exercise assignment. Keep good notes that you will submit as part of this assignment.

Activities and questions to answer:
1. Can you re-create Hydrox through a name change?
What kind of brand name could go head-to-head with Oreo?
(Most people unfamiliar
with Hydrox think it is a cleaning product.)
Make a list of five possibilities to be submitted with this assignment.

2. Next, how can you package your renewed sandwich cookie to make it more attractive on the shelf than Oreo? What about package size?
Draft a brief packaging plan for the new Hydrox (or whatever name you chose).

3. Can you modify the original formula to make something new and more competitive? Will a brand extension work here? Why or why not?

If you're recreating the same type of biscuit/ cookie as Oreo's then checkerz would make sense as the pattern of the biscuit ( aka black, white, black) reminds potential buyers of the classic game of checkers.

sweet'n'fusions (as the cream filling is fused between the two biscuits)

cream bites

raven munchers (as the two outer biscuits are dark like ravens)

gogo's (to get you energised and ready to go)

Question 2

- bright colours such as pink and electric blue to draw initial attention

- abnormal packaging shape such as hexagon to set it apart from other companies

- label clearly as vegan/ veg to draw more customers

Question 3

instead of having just the biscuit on its own, instead take the idea of reeces peanut butter cups but make the cup out of chocolate fudge brownie the peanut butter replaced by the Oreo

A brand extension in this case would not be a good idea considering many people associated Hydrox with cleaning supplies, many people who hear about the brand maybe put off by the subconscious thoughts of consuming cleaning products

I hope that was helpful to you and contained everything you wanted, i'll be more than happy to edit the answer if you think i left something out :)