Contemporary businesses have embraced leaner corporate hierarchies, simultaneously relying on teams, eliminating division walls, and blurring the lines of authority. As teams and managers are abandoning the traditional command structure, excellent persuasive skills are becoming ever more important at work.To be persuasive, you must be respectful and _________a. Authentic b. Commanding c. Blunt d. Authoritative How has persuasion changed in the digital age? a. All businesses are in the persuasion business b. Persuasion is more complex and impersonal c. Persuasive techniques are more subtle and misleading d. Persuasive messages are slow to engage audiences e. Persuasive messages are targeted to very specific audiences

In business, persuasion is the ability to influence others especially in decision making. Persuasive skills are essential at work as teams and managers leaves traditional command structure and focus instead on influencing others. An individual must be genuinely respectful and authentic that is they are people who are very intuitive and will know any effort to manipulate them. Using authority as a way to persuade does not generate respect. Instead of a blunt,commanding, pushy hard-sell approach, persuaders play on emotions by using flattery, empathy.

Persuasive techniques in the digital age are more subtle and misleading due to the fact that blunt, pushy hard-sell approach, persuaders play on emotions by using flattery, empathy, nonverbal cues, e. t. c which can be more subtle and misleading