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Deon is VP of marketing with a major beverage company and is reviewing the contracts of several film, media, and television personalities who work with the company. Recently, two of them were involved in controversial activities concerning their political beliefs and have been quite vocal regarding several social justice issues. Deon is considering canceling their contracts because it is difficult to establish that their personal views are not the views of his company. Which exchange criteria most directly relates to Deon's cancellation of these sponsorships

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Question Completion:

Options:

a. There must be at least two parties.

b. Each party is free to accept or reject the exchange offer.

c. Each party believes it is appropriate or desirable to deal with the other party.

d. Each party has something that might be of value to the other party.

Answer:

c. Each party believes it is appropriate or desirable to deal with the other party.

Explanation:

Criteria C is the criteria that will most directly relate to Deon's cancellation of the sponsorships.  Business deals and relationships cannot be established or allowed to subsist when it becomes inappropriate or undesirable to deal with the other party because of controversial activities.  This is more so when the activities involve political and social justice beliefs and differences.  Ordinarily, business partners should not allow such personal prejudices to becloud their relationships.  The best approach, therefore, is for business partners to keep their political and social justice beliefs personal and not make them public issues.

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