Answer:
Customer relationship management
Explanation:
Customer relationship management refers to managing the relation with the customer by providing them an excellent quantity of products and services which are to be unique so that it became easy for attract the customer also the firm could gain the competitive advantage.
In the recent survey, it is mentioned that 67% of executives said that the customers are not loyal to their brand also with the help of the internet, it became easy for the customers and the future customers to make the comparision with regard to the prices that enables the firm to increase the price at the same time the firm also balance the market share
So the customer relationship management is the answer
