Answer:
Gregory didn't seem to address an unsatisfied need. When you are engaging a prospect, you must first determine which are his/her unsatisfied needs that your product or service will satisfy. I.e. what can your product or service do for him. Gregory might be selling a great product, but if the client doesn't need it, then he/she will not buy it. E.g. a car salesperson approaches you and offers a great discount if you buy an Accord. It is a great car and the price you are offering is fantastic. But if the client needs a car that can carry at least 7 people, e.g. Pilot or Odyssey, he/she will not buy the Accord no matter how good the offer is because he/she simply needs something different.
