How do the authors of “Ads: Why We Buy What We Buy” convey their purpose of persuading readers that advertising has changed the daily lives of many people?

They explain the beginnings of Post and Kellogg breakfast cereals.

They describe the origins of Ivory and Pears’ soaps.

They explain why Coca-Cola used a new version of Santa Claus.

They describe the floor mat sale display at Wal-Mart.

Respuesta :

Answer:

B

Explanation:

The author conveys the purpose by describing the origins of Ivory and Pears’ soaps. The correct option is B.

What is “Ads: Why We Buy What We Buy”?

This is an article written by Jagdish N. Sheth.

The purpose of this article is to propose a theory that explains why customers make the decisions they do.

The option to buy or not buy (or to use or not use) cigarettes, the choice of one type of cigarette over another, and the choice of one cigarette brand over another are among the examples explored.

The results of the theory's operationalization imply that it can be used to anticipate, as well as to characterize and explain, consumer behavior.

Thus, the correct option is B, They describe the origins of Ivory and Pears’ soaps.

Learn more about “Ads: Why We Buy What We Buy”

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