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A successful speaker will do their best to establish strong ethos with their audience, and combine pathos and logos to form the best possible argument. Audience analysis is an important factor when giving a persuasive speech. For example, if a speaker is trying to convince the audience not to tell their children about Santa Claus, using arguments that relate and resonate with them, such as encouraging them to remember how they felt when they discovered he wasn’t real, will be more successful than if the speaker shared a negative personal experience of their own.