Answer:
quantitative metric
Explanation:
Quantitative metrics can be regarded as click-through rates, as well as time on sites, or some other measure that is used in online marketing which can be well represented numerically. quantitative data is been chosen by Many marketers since it be solve on spreadsheet and creation of statistics and comparison points is possible.
It should be noted that percentage of times a customer service representative is able to resolve a customer issue in just one phone call is an example of a quantitative metric
used for performance appraisal.
