A flower shop acquired 80 new customers last year. Costs in the marketing and sales areas were the following: Marketing Costs = $1,200 Sales Costs = $9,000 Salaries = $87,000 What was the Customer Acquisition Cost?

The customer acquisition cost is the cost that is used to acquire the cost of new customers in the given case, Customer Acquisition Cost is $15.

What is customer acquisition cost?

Customer Acquisition Cost is defined as that cost which is incurred by the business for acquiring a cost of a new customer. Customer Acquisition Cost is the cost of besting a customer to purchase a particular product or service.

Formula:

[tex]\text{Customer Acquision Cost}=\dfrac{\text{Marketing Costs}}{\text{New Customers}}[/tex]

Computation of customer acquisition cost:

According to the question,

Marketing Costs = $1,200, and

New Customers = 80.

Now, apply the given values in the above formula,

[tex]\text{Customer Acquision Cost}=\dfrac{\text{Marketing Costs}}{\text{New Customers}}\\\\\text{Customer Acquision Cost}=\dfrac{\$1,200}{80}\\\\\text{Customer Acquision Cost}=\$15[/tex]

Therefore, the customer acquisition cost in the given case is $15.

Learn more about the customer acquisition cost, refer to:

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A flower shop acquired 80 new customers last year. Costs in the marketing and sales areas were the following: Marketing Costs = $1,200 Sales Costs = $9,000 Salaries = $87,000 What was the Customer Acquisition Cost?​

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What is customer acquisition cost?

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A flower shop acquired 80 new customers last year. Costs in the marketing and sales areas were the following: Marketing Costs = $1,200 Sales Costs = $9,000 Salaries = $87,000 What was the Customer Acquisition Cost?