Direct marketers can use multiple channels to achieve individual and customer prospects: direct email, catalog marketing, telephone marketing, interactive TV, cookies, websites, and mobile devices.
Direct marketing is the use of consumer-specific channels (CDs) to access and deliver goods and services to customers without the use of retailers.
They usually want a measurable response, usually a customer order, for direct order marketing.
Thus, the marketing channel intermediaries are responsible for assisting the direct marketers in the effective functioning of trade.
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