The ipad disrupted consumer equilibrium because spending shifted from alternative products with a(n) lower marginal-utility-to-price ratio to ipads as a way to increase total utility.
Consumer's Equilibrium can be defined as the satisfaction a consumer derived from using a product.
Total utility and marginal utility work together or hand in hand as it tend to determine the satisfaction a consumer derived after a product consumption.
Therefore an increase in total utility can tend to lower marginal utility.
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