Respuesta :

From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either Passive or interactive .

What are the elements of IMC?

the elements of an imc strategy can be viewed as being either.

6 Elements of Integrated Marketing Communications

  1. Advertising: Advertisement is any paid form of non personal communication about a brand, organization, product, service or idea identified by a sponsor. ...
  2. Sales Promotion: ...
  3. Personal Selling: ...
  4. Direct Marketing: ...
  5. Public Relations: ...
  6. Internet Marketing

What are the strategies of IMC?

The usual steps carried out in an IMC strategy include:

  • Traditional and online earned media.
  • Advertising.
  • Online marketing including email marketing.
  • Content marketing and social media marketing.
  • Thought leadership.
  • Industry/Brand specific strategies.

Learn more about IMC Strategies :

brainly.com/question/22768419

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