Product diversification provides two advantages to managers that do not accrue to shareholders: 'the opportunity for higher compensation through firm growth' and 'a reduction in managerial employment risk'. Thus, option 'b' holds the correct answer.
Product diversification is the strategy to expand the original market for a product. This approach is used to maximize the sales associated with an existing product line, which is especially beneficial for a business that has been declining sales or experiencing stagnant. Repackaging, renaming, resizing, repricing, brand extensions, and product extensions are some ways through which product diversification can be achieved.
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