If Jason is getting ready to give the first lecture of his teaching career. as he steps up to the podium and looks out at the lecture hall, he is struck by the fear that he will appear incompetent in front of his students. Jason is experiencing Evaluation apprehension.
Nickolas B. Cottrell introduced the evaluation apprehension hypothesis in 1972. He said that we soon learn that the social incentives and punishments we receive from others are dependent on their assessments of us. Our arousal can be adjusted on this basis.
In other words, only in the presence of others who may accept or disapprove of our activities can our performance improve or degrade.
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