Quality services is an organization that operates several companies that market food products, restaurant equipment, and paper and plastic products, and it even has a division that counsels restaurant owners, helping them launch new restaurants successfully. quality services is pursuing a _____ strategy.

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02-03-2018
Business

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Quality services is an organization that operates several companies that market food products, restaurant equipment, and paper and plastic products, and it even has a division that counsels restaurant owners, helping them launch new restaurants successfully. quality services is pursuing a _____ strategy.

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ahmedishaal ahmedishaal · Answer 1 · 2018-03-16T06:36:55+01:00

The answer is "quality services is pursuing a "diversification" strategy.

Diversification refers to a corporate strategy to go into another market or industry in which the business doesn't work right now, while likewise making another item for that new market. This is the most dangerous segment of the Ansoff Matrix, as the business has no involvement in the new market and does not know whether the item will be effective.