Answer:
A Digital media specialist is responsible for taking care of a company's entire presence within these new communication spaces, such as social networks and out-of-home digital media. Companies of all sizes can impact thousands of people, attracting even more consumers to know and buy their products. This function is on the rise as these communication channels become more present in people's daily lives.
New technologies are emerging, and for all of them people will find ways to adapt. Not everyone can keep up with this speed. A digital media specialist is always attuned to what is new. A great example is the new ad platforms. It is now possible to create a strategy for advertising on digital screens around the world (out-of-home digital media), with the help of fully online platforms. A big evolution that goes beyond social networks!
Conscious of what the customer wants and where he is, this professional is best able to design an accurate sales strategy report through a virtual environment, defining which products will be most accepted and influencing, in order to create ways to receive a novelty without strangeness. With all these factors, counting on a digital media professional is a huge step towards a modern future that no longer recedes.
