With the widespread availability of electricity industries changed from coal to electrical machinery, it changed how jobs worked and also how American homes worked. This also changed consumerism, because the easy access to electricity Americans could buy new products that were not available before, such as radios, phonographs, electric irons, refrigerators, washing machines, electric razors, vacuum cleaners, and others. Advertisements were focused on how women's job at home would be easier with those new products this way they tried to convince people to buy other things other than food and clothes.
