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our local coffee shop has recently implemented an app that allows customers to receive a free drink for every 10 drinks purchased, gives birthday rewards, and provides recommendations for new beverages to try based on prior purchasing history. This app attempts to maintain and enhance customers’ connection to the coffee shop. This reflects: A) relationship marketing B) sales orientation C) guerrilla marketing D) tech orientation E) production orientation

Respuesta :

Answer:A relationship marketing

Explanation:

This case study showcases the property of relationship marketing.

What is relationship marketing?

  • is a arrangement of marketing developed from direct response customers
  • it establishes the relation between business and customers.
  • it focuses on customer loyalty and satisfaction

Therefore, relationship marketing establishes relation with business

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