Answer:central route of persuasion because the focus is more on the message being passed and usually people are convinced by what you stated more than who you are as a person or what you have as a person but the message is what is profound;this is long lasting message route
Peripheral route will be useful for a short period message because people will focus mostly on your qualities as a person which can be easily forgotten for example Martin Luther king message still rings today not of his personality but because of its centrality and strong persuading points.
