Pearl Beauty Inc., a leading cosmetics manufacturer, wants to introduce its new anti-aging cream in the market. The target audience for the cream comprises women in their mid-30s. Pearl Beauty decides to sign up a well-known model in her mid-30s to endorse and promote the product. According to the _____, using a model who is in her mid-30s is likely to be far more effective than using someone much younger in the advertisement.

Question

03-08-2019
Social Studies

contestada

Pearl Beauty Inc., a leading cosmetics manufacturer, wants to introduce its new anti-aging cream in the market. The target audience for the cream comprises women in their mid-30s. Pearl Beauty decides to sign up a well-known model in her mid-30s to endorse and promote the product. According to the _____, using a model who is in her mid-30s is likely to be far more effective than using someone much younger in the advertisement.

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Аноним Аноним · Answer 1 · 2019-08-06T17:08:58+02:00

Answer: Pearl Beauty Inc., a leading cosmetics manufacturer, wants to introduce its new anti-aging cream in the market. The target audience for the cream comprises women in their mid-30s. Pearl Beauty decides to sign up a well-known model in her mid-30s to endorse and promote the product. According to the matchup hypothesis , using a model who is in her mid-30s is likely to be far more effective than using someone much younger in the advertisement.

Explanation:

A matchup hypothesis predicts a celebrity attractiveness by product kind interaction.