Shelby is looking to purchase a new car. She knows from her marketing class, that she should research the different models she is interested in and evaluate the alternatives before making such a large purchase. This demonstrates which reason to study marketing?

Marketing can be defined as the process through which products reach from concept to the customers. It involves the process of studying, observing and understanding the market. Market research is done to understand the needs of consumers.

There are a number of reasons it is beneficial to study marketing. For instance,

We often come across marketing in daily life.
Marketing graduates get a good salary.
There is always a demand for marketing experts.
It is a diverse career choice and provides jobs in a number of fields.