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GoodFurn Furniture Company has recently moved to a new, larger location. At the new location, it has been unable to attract sufficient customers. Its owner did not have the cash to pay the current loan installment due for the building and inventory. So, he decided to reduce all merchandise prices by at least 50 percent for a weekend sale to earn enough to make his loan payment. In this case, the owner's pricing objective can be classified as:

Respuesta :

Answer:

Market penetration pricing.

Explanation:

The Company needs to attract customers, so they're gonna offer lower prices to that purpose.

Market Penetration Pricing is when prices are reduced in order to attract costumers, and that's the objective of the Company described.

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