Answer:
Macroenvironment
Explanation:
A macroenvironment is the environment that exists outside an organization. It consists of factors such as the economy of a whole country. An organization has no direct control over the macroenvironment.
An organization needs to know as much as it is possible to know about the macroenvironment. With this knowledge an organization can improve the goods or services they provide. In other words it helps an organization to target their desired market in the best way possible.
