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Party press era, period (1780s–1830s) in United States history when news editors received patronage from political parties, usually in the form of government printing contracts. An editor would readily endorse a party’s candidates and champion its principles, typically in line with his own beliefs, and in return would receive support for his six-cent paper. This gave the editor, who often also served as printer, writer, and business manager, a sense of prestige and power in society, and patronage was critical to the paper’s long-term economic stability.
Yellow journalism, the use of lurid features and sensationalized news in newspaper publishing to attract readers and increase circulation. The phrase was coined in the 1890s to describe the tactics employed in furious competition between two New York City newspapers, the World and the Journal.
commercial factors encouraged many newspapers to become less partisan. The cost of publishing a daily paper, especially in the largest cities, began growing to the point that party subsidies no longer covered operating costs. Even more, the presence of new revenue sources, specifically department stores and other retailers, more than made up for old party subsidies. Yet these new advertisers all but insisted that editors expand their reach, and be less partisan
