Answer:
The best answer to the question: A proposed residential project will face competition from other recently completed projects, other builders, as well as sales of existing homes. As such, the developer must attempt to estimate the: ___, for the proposed residential project to determine if demand in that market segment will be sufficient to justify proceeding with the project, would be: the capture rate.
Explanation:
When developing a real estate project, especially of residential units, builders must first estimate how plausible is it that where the project will be built, and to whom it will be offered, meets the sales expectations and goals set for that project. Given that the builder will set the project with the known conditions that other builders have done the same and are already selling, and that there will be other projects like his out there, competing for the available customers, this builder must first study the market and establish the possibilities of his project capturing the attention and interest of a set segment of the market, over those of the competition, to ascertain if the project is justifiable or not. This is known as the capture rate: it studies the percentage of customers the project will have to attract, or capture, to make itself succesful.
