Respuesta :
Answer:
D) Steering the conversation and message is one example of a company being participatory in social media.
Explanation:
Option A is true, because credibility helps in building trustworthiness of any brand. People trust them and are inspired by their belief.
Option B is true, because being resourceful means having the insights of the subject and having a proper knowledge of the topic. Sharing the correct information of anything to others is being resourceful.
Option C is true, because human generally have the perception that when a human face is used in a brand it can be trusted, because people usually relate to them.
Option E is true, because Marketing is considered to be successful when the brand offers something of value to the audience. The audience derive a fruitful conclusion from the marketing campaign.
Thus the false statement is
D) Steering the conversation and message is one example of a company being participatory in social media.
