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When a firm begins to charge high fees for additional services to unprofitable customers, it has determined that the _________ of those customers is too low to warrant the added efforts to maintain a relationship with them. client value lifetime value relational value market share

Respuesta :

Answer: Value

Explanation:

The company adds extra fees to customers it feels its not gaining enough value from, and such even if the customers left they won't feel much impact.

On the other hand for the customers which have a higher value( that is they regularly patronize the company) , the company would be more than willing to make them comfortable and happy with their service, removing unnecessary charges and also gifting them occasionally.

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