Redbox places its vending machines in easy-to-reach areas around pharmacies, grocery stores, discount stores, and more. Most customers of Redbox purchase video and game rentals around dinnertime, so the fact that many of the machines are located close to grocery stores is a strategic move that benefits both Redbox and the store. Redbox manages its selection by keeping track of what movies are being ordered frequently at that location. The individual kiosks inform the company about past purchases, and the company can adjust the availability of DVDs or Blu-rays based on this information. Customers can also reserve movies online. Redbox launched a streaming service called Redbox On Demand to compete with Netflix. Refer to Scenario 14.1. George is in charge of working with movie studios and third-party distributors to purchase DVDs and Blu-ray discs to be made available through the kiosks. His only responsibility is to procure the movies and games for the different kiosks. Purchasing specifically falls under____________.

Based on the information provided within the question it can be said that purchasing specifically falls under Supply Management. This term refers to the process in which a company identifies, obtains, and manages the resources that are available in order to continue smooth and efficient operations of the organization. Purchasing is absolutely necessary in order to have enough stock to sell to customers, therefore it is part of Supply Management.