Answer: Make your listeners care
Explanation: In simple words, "make your listeners care" refers to the strategy under which the speaker tries to get the attention of the audience by giving them bait of some factor that is commonly needed by them all.
This strategy involves taking attention by greed of the audience. It can be done by various methods like making them emotionally involved, or by relating the speech to a problem that they can relate to but still the most useful method is using the greed of money, popularity etc.
