Changes to the marketing communications model include that consumers are changing and are better informed, that marketing strategies are changing and are moving from mass marketing, and that ________.

A) manufacturing processes are becoming more efficient

B) distribution of products worldwide is more feasible and cost-effective

C) segmenting and targeting of consumers are more detailed than ever before

D) digital technologies are changing the ways companies and customers communicate

E) retailing is more competitive with more sources of products available for consumers

The world of marketing is walking in an accelerated way as I had not imagined, barely and is finishing to internalize in each of the strategies, tactics and tools of digital marketing, but the new social networks, technology and instruments makes everything have You go almost at the speed of light. However, it is a positive aspect that helps us make marketing strategies more effective, creative, different and of course, also measurable and profitable.

As technology has advanced, effective, efficient and economical tools have emerged that companies can use to make processes faster and more quality; one of them is marketing automation

Digital marketing strategies have become an important axis for companies, although some are still afraid to bet on them. However, creating an effective digital marketing strategy is not an easy task, you have to know very well how to plan it, execute it and follow it up to make the corrections along the way and thus improve, to take the company to the top of success .

For businesses, one of the biggest impacts has been the access to information about customers and consumers. While this obvious advantage is available to many, the most successful companies are those that use this information to deliver superior customer value.

Businesses have changed dramatically in the last decade, and the most significant catalyst has been the impact of computer technology on the everyday lives of organizations and individuals. Information and communications technology, has facilitated information processing.

Developments in computer technology have also allowed companies with large customer bases to provide a superior level of individualized service and to customize their product or service offering to suit the customer.

It is estimated that consumers are bombarded with up to 3000 communications and messages every day, and as a result they have become much more discerning as to which ones they listen to, never mind respond to.