Some people want healthy cereal that will help them lose weight or possibly prevent certain kinds of cancer. Some want presweetened cereal. Some want fruits and nuts in their cereal. Some people want whole wheat cereal while others want rice cereal. There are some who like hot cereal and others who like to eat their cereal right out of the box. The diversity of consumers for cereal is an example of ________.

A commercial center where there is no organization that can apply enough impact to move the business a specific way. The market comprises of a few little to medium-sized organizations that contend with one another and huge endeavors.

Fragmented market prompts a littler client base, which makes it simpler for organizations to focus on their end purchasers all the more viably. Instead of squandering promoting assets on an enormous group of spectators, organizations can focus on their showcasing exercises on a littler however progressively pertinent crowd.