Answer:
brand community
Explanation:
Many company websites are now designed to do more than just sell a product. These websites, known as brand community websites, attempt to build closer customer relationships and generate engagement with and between the brand and its customers. These online communities bring together consumers who have shared interests in a brand or product. One advantage of online brand communities is that they reduce customer support costs as the business has more engagement with their customers.This also helps the business to retain customers through brand improvement centered around the customer's actual needs.
