Sales-oriented pricing objectives:

A. may include market share targets as well as dollar or unit sales targets.

B. might be achieved and still result in losses.

C. are especially risky during times when a firm's costs are rising rapidly.

D. All of the above are true.

E. None of the above is true.

The sales-oriented pricing objectives of a product or service are mainly related to market survival and added value for the consumer. According to Lovelock & Wright there are three core pricing objectives:

Revenue-driven Objectives
Capacity driven Objectives
Demand Oriented Objectives

To be effective and ensure the organization's survival in the short and long term, product pricing must reflect all business goals: strategic, financial, marketing, and product. And also inventory and production resource levels as well as consumer price expectations.

Sales-oriented pricing objectives: A. may include market share targets as well as dollar or unit sales targets. B. might be achieved and still result in losses. C. are especially risky during times when a firm's costs are rising rapidly. D. All of the above are true. E. None of the above is true.

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