The basketball season is about to start, and the owners of the Red Lions team want to advertise that fact in their home metropolitan area. They plan to run a full-page newspaper ad in Metro News. The readership of Metro News is 850,000 and the cost of the ad is $82,000. What is the cost per thousand (CPM) of this campaign?a. $56.22b. $30.00c. $102.08d. $0.50e. $96.47

Respuesta :

Answer:

The correct answer is E.

Explanation:

Giving the following information:

They plan to run a full-page newspaper ad in Metro News. The readership of Metro News is 850,000 and the cost of the ad is $82,000.

First, we need to calculate the cost per reader:

CPR= 82,000/850,000= 0.09647

Now, we can calculate the cost per thousand:

CPM= 0.09647*1,000= $96.47

The cost per thousand (CPM) of this campaign is. $96.47

Calculations and Parameters:

Given that the readership of Metro News is 850,000 and the cost of the ad is $82,000.

We calculate the cost per reader:

CPR= 82,000/850,000

= 0.09647

Now, we can calculate the cost per thousand:

CPM= 0.09647*1,000

= $96.47

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