Maria's company makes televisions. The Clarity, a 4K television featuring wireless capabilities, is their best selling model, and the company plans to release a new version in a month. However, next year Maria's company plans to release a television featuring brand new technology that offers even better picture quality than the Clarity. This is an example of___________.

Planned obsolescence is a strategy used by companies whose goal is to ensure the outdated product and the release of an updated version of the product to arouse the interest of consumers and consequently an increase in demand for the product with greater functionality.

There are several market sectors that use the planned obsolescence strategy, which can be noticed in technology companies, which require more frequent product replacements (smarthphones, computers, tablets ...) due to the wear and tear of physical components and operating system upgrades. generally requires larger features less compatible with previous hardware.

Therefore, despite a widely used strategy, it is ideal for organizations to analyze the implementation of planned obsolescence so as not to be misunderstood by consumers when improvements and upgrades are insufficient to replace the product with a newer one.