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A popular and growing trend in marketing research is the use of ________ to gain insights, with about half of marketing research professionals in a 2014 survey claiming that their firm has used this research technique.]

Respuesta :

Cetacea

Answer: Marketing research online communities (MROC)

Explanation:

Market Research Online Community is the method that is used by for the collection of real-time data based on the ongoing processes and trends happening in market .In this research process a closed group of people are accounted who indulge in the interaction for particular subject.

This discussion is performed on online platform and the participants perform the structured activities and exercises for research. It helps in obtaining insights about market trends and research.

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