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The biggest and most important differences among the competitive strategies of different companies boil down to:_______A. How they go about building a brand name image that buyers trust and whether they are a risk-taker or risk-avoiderB. The different ways that companies try to cope with the five competitive forcesC. Whether a company's market target is broad or narrow and whether the company is pursuing a competitive advantage linked to low cost or differentiation

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jepessoa

Answer:

C) Whether a company's market target is broad or narrow and whether the company is pursuing a competitive advantage linked to low cost or differentiation.

Explanation:

A company's competitive strategy is how they plan to gain competitive advantage. In order to elaborate and carry on a competitive strategy the company must decide whether it will:

  • target a broad or narrow market (e.g. mass markets or niche markets)
  • offer low cost products or differentiated products (e.g. branded or generic medicines)

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