Walmart has a lot of power and exerts strong influence on the suppliers they buy from. This channel power is an example of​ a(n) __________ vertical marketing system​ (VMS).

Respuesta :

Answer:  

administered vertical market system                      

 

Explanation:

A regulated or administered vertical promotion structure refers to the framework in which, owing to its massive size, one participant of the manufacturing and distribution process is influential and unofficially conducts the essence of the vertical marketing network.

An illustration of such a framework may include a major retailer like Wal-Mart setting rules for tinier product manufacturers, such as a generic sort of washing detergent.

Managed vertical marketing programs do not use the delivery network's structured legal obligation and corporate control. Alternatively, one representative of the distribution platform produces adequate power to completely control the behavior of other representatives of the service offering.