Answer:
TRUE
Explanation:
A customer benefit package may be defined as a set of tangible as well as intangible features which a customer recognizes, uses, pays or experiences. It is meant to provide value to the customers.
It is a method for the customers to visualize the advantages or the perks associated with the product for the customer to decide whether he want to make the purchase or not.
Thus the decision of the customer to buy a product or not depends on the customer benefit package where the customer perceived the benefits in relation to the price of the product.
Hence the answer is TRUE.
