Answer:
Being uncertain in its composition, the populist movement could not exist independently. In 1896, the populist movement joined the Democratic Party, supporting their candidate W. Bryan in the presidential election, whose name is associated with the final approval of the term “populism” as a method of political struggle.
William Jennings Bryhan (1860–1925) was a presidential candidate in 1896, and from 1913–1915, President Woodrow Wilson appointed him US Secretary of State. The characteristic features of the populist method used by W. Bryan were an appeal to the ordinary consciousness of the masses, attempts to adapt to their requirements, the use of such features of everyday consciousness as the simplification of ideas about public life, immediacy of perception, maximalism, and a tendency to simple and unambiguous political decisions.
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