Explain how quickly a new product will be adopted, given the values and regular experiences of potential customers?
A. Complexity.
B. Compatibility.
C. Relative advantage.
D. Divisibility.

Respuesta :

Answer:

Explain how quickly a new product will be adopted, given the values and regular experiences of potential customers?

B. Compatibility.

Explanation:

Marketing can be defined as all the activities aimed at improving a business product to potential customers with the aim of improving the company's market share. Most companies use marketing as a tool to improve their sales. It is mostly crucial in companies that want their new product to be adopted by their potential customers. For this to happen, the following factors have to be considered;

1. Complexity

Complexity can be defined as the ability of the potential customers to understand your product. The marketing of the product should be in simple and clear language that will easily be understood by most customers. The product should also be easy to use in the customer's daily life. It has been know that the more complex a product is, the harder it will be for the customers to adopt it.

2. Compatibility

Compatibility can be defined as the rate at which the product being offered aligns well with market values and expectations. The more compatible the product is to the market the faster the product will be adopted.