Preparing Effective Business Presentations Getting ready for a presentation may cause feelings of anxiety. The best way to reduce your fears is to prepare thoroughly. The first step in being well prepared for a presentation is planning. Why is determining your purpose the most important part of preparation? Establishing your purpose provides a clear counterpoint to the audience profile. O knowing your purpose gives you clear direction. Determining your purpose is not the first step. Before planning or organizing your presentation, you should understand your audience and anticipate its reactions. What questions should you ask yourself to help you analyze your audience? Check all that apply. How will this topic appeal to this audience? How can I relate this information to my listeners' needs? What do I expect to learn from this presentation? What measures must I take to ensure that this audience remembers my main points? How will I benefit from impressing this audience? O Why am I giving this presentation?

1. Option b) Knowing your purpose gives you a clear direction on what to present and how to present. The purpose of clarity leads to quality content that connects with the audience.

2. Option a, b and d

-> We must know the general elements such as age, gender, and education. This generally determines the topic's appeal to the audience and you need to know ways of delivery that will connect with the audience.

-> Further, the idea is that the audience remembers the content and main catch points and not what we will get out of presentation.